use case / brand and social teams
Social media impersonation monitoring
Social media impersonation monitoring watches for fake accounts that use your brand or your executives' names. UsernameLookup checks lookalike handles on 300+ public sites every hour, sends new findings to your team with evidence, and gives you a pre-filled link to report each one.
Who does what when a fake account appears
Impersonation lands between teams. Social sees it first, support gets the angry customers, legal or security owns the report. Monitoring gives all of them one shared case instead of a forwarded screenshot.
Gets the alert in a Slack channel, opens the public profile, confirms it is fake and moves the case to reviewing.
Knows which fake support handles are active, so agents can warn customers who mention them.
Files the report with the pre-filled link and the evidence snapshot, then marks the case reported or closed.
A routine that takes minutes, not afternoons
Hourly scans mean findings arrive as they appear, not in a monthly report. Most teams triage new findings once or twice a day and keep a short weekly review of the case board to close what the platforms have removed.
Spikes are predictable: launches, sales, outages and viral posts all attract copycat support accounts. On those days, keep the alert channel open.
- daily Triage new findings. Open the public page, confirm or dismiss, move confirmed ones to reviewing.
- daily Report confirmed fakes through the pre-filled platform link and attach the snapshot.
- weekly Re-check reported cases. Close those that no longer answer, follow up on the rest.
- monthly Review brand terms and executive names. Add new product names before they launch.
Accounts brand teams usually find
| Account type | Typical handle | How it is caught |
|---|---|---|
| Fake customer support | brand_support, brandhelpdesk | Support and help suffixes, highest risk score |
| Fake giveaway | brand_giveaway, brand.rewards | Giveaway, promo and rewards suffixes |
| Executive copy | real_ceoname, ceo.name | Executive watch on named people |
| Lookalike brand | brnad, br4nd | Typos and homoglyphs |
| Squatted handle | brand on a new platform | Exact name on a platform where you have no account |
The full list of patterns and how they are scored is on fake account detection. Plan capacity and alert channels are covered on brand impersonation monitoring.
Running monitoring for client brands
Agencies that manage social accounts for several clients use one workspace with a monitor per brand. Each monitor can send alerts to its own channel or webhook, so the account manager for that client sees only their findings.
Before taking on a new client, a single lookup of the brand name shows how many lookalike and squatted handles already exist, a useful starting point for the first report.
- 10 brands Brand Monitoring, scanned every hour, 10 seats
- 50 brands Brand Enterprise, scanned every 15 minutes, unlimited seats
- Alerts Email, Slack or a signed webhook per monitor
- Records Case board with evidence snapshots for every finding
Choosing a plan for a brand team
Brand Monitoring is $499 a month, or $249 a month billed yearly, for 10 brands, hourly scans, 5,000 alerts a month and executive watch. Brand Enterprise is $1,999 a month, or $999 billed yearly, for 50 brands every 15 minutes with single sign-on and an audit log. Both are self-serve at checkout. Details on username lookup pricing.
Monitoring reads public profile pages only and never tries to identify who runs an account. People can remove their own username through the opt-out page. Other ways teams use lookups are on username lookup use cases.
Questions from brand and social teams
What is social media impersonation monitoring?
A scheduled check for accounts that copy your brand or your executives on social and other public platforms. UsernameLookup generates lookalike handles, checks them on 300+ sites and alerts your team when a new one appears, with evidence and a link to the platform report form.
Can we monitor several brands or client brands from one workspace?
Yes. Brand Monitoring covers 10 brands and Brand Enterprise 50 brands in one workspace, with seats for your team. Agencies often keep each client brand as a separate monitor with its own alert channel.
Does it watch executives too?
Brand Monitoring includes executive impersonation watch for up to 10 named people. Add their real handles and we look for lookalikes in the same way as for the brand.
Will it flag our own accounts?
Only until you mark them. Remove variants that belong to you, such as a regional support account, and they stop raising alerts.
See who is using your brand name today
Search the brand once across 300+ sites, then keep it under hourly monitoring.